Collaborating and reflecting on findings during research is a powerful part of the research process for many teams. What happens when you’re not able to gather your team in-person to observe and synthesize research sessions?
Hear from American Express VP of Product Design & Research, and their Director of UX Research, on how their team pivoted from in-person to virtual workshops. The team's quick shift ensured they kept a pulse on how their customers' needs were evolving in the current environment.
Watch the webinar to learn:
- How American Express successfully pivoted their in-person research program to entirely remote methods
- How implementing a virtual backroom for product & design teams to remotely observe UX research led to greater alignment on customer insights & faster turn-around times
- The new tools and processes that helped American Express synthesize crucial research insights even faster
Evan English, Vice President of Product Design & Research, American Express
Dana Chrisfield, Director of UX Research, American Express
Amy Buckner Chowdhry, Founder & CEO, AnswerLab