quantitative UX research

Our quantitative research practice supports you throughout product development, from supporting standalone turnkey survey projects to complex mixed-method engagements.

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how quantitative UX research can help

Quantitative UX research can help you accomplish a range of goals, including:

  • Testing assumptions and patterns
  • Defining user trends, user segments, and sizes
  • Benchmarking metrics and behaviors
  • Making comparisons across user segments and competitor products
  • Measuring changes in KPIs
  • Making informed decisions on large-cost questions
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research designed for impact from start to finish

We manage your quantitative research from research objectives and questionnaire design to analysis and reporting to get your team the insights you need.

Questionnaire Design & Development
Custom questionnaire based on key business objectives

Sample Management
Expert participant management paired with
data integrity through multi-pronged quality checks

Analysis & Reporting
Final data report of findings and comparisons

Strategic Insights
Strategic insights aligning with key objectives and data findings

our methods and analysis

With 18+ years of UX-specific experience, our quantitative research team specializes in collaborating with you on your research objectives and leading all facets of your end-to-end custom survey projects.

  • Consultive survey design and 
    analysis planning
  • Segmentation and personas
  • Longitudinal tracking programs
  • Concept and messaging testing
  • Intercept tracking studies
  • Targeted intercept studies
  • Open, closed, and hybrid card sorts
  • Tree testing
  • Heatmaps
  • MaxDiff and Conjoint Analysis
  • Kano method
  • Concept and prototype testing
  • Benchmarking studies
  • Task flow studies
  • Project logistics and analysis support
  • Sample and fielding management
  • Custom data analysis, cross-tabulations, and data tables
  • In-depth reporting, presenting key findings and recommendations
  • Multi-method qual/quant synthesis

the power of combining quant and qual

Quantitative research reveals the "what" of user behavior, while qualitative research provides the "why" behind user actions.

By combining these two approaches, you gain a comprehensive understanding of user interactions, enabling you to make more informed and data-driven decisions.

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top brands trust AnswerLab's quantitative expertise


case study: an award-winning UX

A global automotive brand planned to launch a new version of their Features and Options functionality. Their product managers wanted end-user data to inform their design choices.

Our research team designed a quantitative prototype study with 200+ participants to test three potential design choices. 

Ultimately, the final design earned the client recognition in J.D. Power’s annual survey, which recognized them for having the best Features and Options functionality in the industry.

Read the full story
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How can we help? Talk with an experienced strategist about your UX research needs.