people are our priority

AnswerLab is a company driven by curiosity and human connection. Our passion is uncovering how people experience technology. And we’re committed to helping make those interactions better. 

About Us Hero

our mission at work

We envision a world full of experiences that enrich people’s lives. So our mission is simple: to help create experiences people love. 

From the beginning, we’ve leveraged qualitative and quantitative research to understand people’s needs and motivations. We’ve seen firsthand how making experiences better for people­­­—creating inclusive experiences both within our company and our clients’ products—improves businesses.

Every day we apply our capabilities across a range of industries, geographies, and markets. Our team develops meaningful insights and amplifies diverse perspectives so our clients can make human-centered product decisions that affect millions of people’s lives.

built by ux researchers

We created AnswerLab in 2004 to make people’s digital interactions better. Founded and built by UX researchers, delivering insight excellence is in our DNA.

Focusing on our expertise, indulging our curiosity, and growing our team means we can innovate and expand our offerings.

We've stayed at the forefront of the industry by anticipating changes in client insight needs and developing our capabilities and scale to deliver on them. Being growth-minded and customer-centric has its advantages.

Two people looking at research findings

research experts make up our team

17+ years

delivering UX research excellence

an expert, purpose-driven team

When thoughtful, curious people are empowered to ask questions and explore new ideas, great things happen.

Our 250+ research experts are wholly focused on uncovering meaningful insights that enable human-centered decision-making. We are united in delivering care and actionable insights in every engagement to help you build, design, and manage the right experience, every time.

proven excellence

Building confidence with our clients is essential. Our commitment to excellence, reliability, and security is unmatched. AnswerLab has the highest standards to address client and participant privacy and data security, reviewed and certified by the most rigorous standards in the industry.


ISO 27001:2013 certification

This globally recognized certification means we follow the best practices for data privacy and security.


SOC2 Type 2 Compliant

We have rigorous controls and processes in place for optimal security and compliance.

highly rated experiences

Creating great experiences is an ongoing process. We regularly request feedback from employees and clients alike so that we can find ways to create great experiences.


Quality You Can Count On

Based on client ratings, AnswerLab has earned a 9.2/10 Quality Score. This score takes into account multiple factors pertaining to the quality of UX research projects. 

AnswerLab_2022_Certification_Badge (1)

Certified Great Place To Work

This award is based solely on what current employees say about their experience working at AnswerLab. 96% of AnswerLabbers said this is a great place to work.

join our team

Do you envision a world full of experiences that enrich people’s lives? Are you a curious, creative thinker? If so, AnswerLab could be a great fit. We are driven by expertise and supportive of ongoing learning. See what working for one of the largest UX research teams in the world could be like.

Explore Careers
Two people sitting at a table having a pleasant conversation
Two people sitting at large cozy desk spaces working on laptops

discover what’s new

When it comes to inspiring events, powerful customer stories, and exploring new ideas, the AnswerLab team is always finding opportunities to shine.

stay connected with AnswerLab

Keep up with the latest in UX research. Our monthly newsletter offers useful UX insights and tips, relevant research, and news from our team.