what you'll learn in this webinar
Patients, caregivers, and healthcare professionals (HCPs) increasingly rely on websites, apps, and other digital products to navigate an ever-evolving healthcare environment. As the needs, wants, and expectations of these audiences change, what can pharmaceutical and healthcare companies do to ensure they're creating the right digital experiences?
The answer: user experience (UX) research. UX research provides opportunities to gain a deeper understanding of users' needs so you can improve your digital experiences.
Join AnswerLab for this 30-minute webinar where you'll get answers to key questions, including:
- Why is user research so important in pharma and healthcare right now?
- What are some common UX research methods companies use to better understand users' needs?
- When is the right time to start user research?
- Where do we begin with UX research for our organization?
Sandra Sweat- UX Strategist, AnswerLab
Sandra has led research efforts for healthcare and B2B product teams to help them better understand their users. As a UX Strategist, she collaborates with clients to design projects or programs of research to deliver the insights they need to make decisions.
watch the recording (30 minutes)