emerging experiences

The ever-expanding capabilities of emerging technologies present new opportunities for human interaction and better user experiences.

Contact us
Two people on VR headsets playing a game

investing in emerging technologies

Research with your customers can help you keep up with the cutting edge, understand the desirability of your product, and assess the value of your experience. Our emerging tech team is always looking ahead to new experiences to help you stay at the forefront. These 20+ research experts are focused on end-to-end research for emerging experiences, covering topics including artificial intelligence, machine learning, AR/VR, gaming, hardware, wearables, conversation design, privacy and ethics, and more.

conversational interfaces

Our UX researchers bring in-depth expertise with conversational design, voice user interfaces, and chatbots across industries and application types to help elevate your user experience.

Wherever you are in your strategy, we can help you explore user needs, identify opportunities, refine concepts, test prototypes, and create a cycle for iterating and improving your conversational interfaces.

Our pioneering research on voice strategy was featured in VentureBeat and Forbes.

Smart speaker sitting on a coffee table in a woman's home

virtual reality

Our VR research practice brings a wealth of experience with VR technology to help you uncover ways this emerging technology can innovate your user experience. Over the past 5 years, we’ve worked with 15+ product teams across industries and clients, on topics including hardware, software, accessories, and ethics and privacy.

Woman playing game on VR headset

gaming

Our Gaming research practice brings their passion for gaming and their research expertise to all your gaming initiatives. With extensive experience conducting research for 9+ leading gaming clients, we have targeted expertise in game design, gameplay, adjacent digital experiences, social gaming experiences, and ethics and privacy.

Man gaming on headset in front of video game screen

leading companies partner with AnswerLab

google-logo
Twitch_Logo
Meta_Logo
Genentech_Logo
Roblox_Logo
Epic_Games_Logo
Sony_Logo
Amex_Logo

featured insights

stay connected with AnswerLab

Keep up with the latest in UX research. Our monthly newsletter offers useful UX insights and tips, relevant research, and news from our team.