Your customer experience is your competitive advantage
People have high expectations of the products they use, and those expectations are continually evolving and increasing. The latest research from McKinsey shows that across industries, companies that put a strong emphasis on good design saw 32% higher revenue growth than those that did not. And yet, over 40% of companies surveyed still aren’t getting critical end-user feedback during development.
AnswerLab helps brands bring a human-centered design process to their work. We focus on user experience research to understand what people see, do, think, and feel when using websites, mobile applications, voice interfaces, AR/VR, wearables, and other digital products.
Our research experts deliver the insights that the world’s leading brands need to create digital products and services people love and want to use. We develop research-based recommendations that help teams make the right decisions for both their end users and their businesses.
We don’t just partner with digital leaders like Google, Facebook, and Amazon, we answer tough UX questions for brands in virtually every industry. Our diverse set of experiences enable our researchers to bring deep domain expertise to every project, reduce their ramp-up time, and deliver best practice recommendations from a broad digital perspective.
Our clients come from a variety of industries, including:
- Consumer Packaged Goods
- Financial Services
- Pharmaceutical and Healthcare
- Social Media
- Software and SaaS