why you shouldn’t launch without research
AI has the power to facilitate many new modes of user experience and interaction.
In a moment of great excitement around AI’s emerging capabilities, it’s important to remember that a successful product will have to address users’ actual needs to be successful.
Good UX design based on solid UX research will be a critical part of ensuring you build AI-powered
products that are not only usable, but also provide a delightful, safe, and secure user experience.