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We help brands turn AI into real results. With our research, you'll design AI experiences that users embrace—intuitive, trustworthy, and aligned with your business goals. Build smarter AI that drives adoption and long-term success.

Drive real business results

The AnswerLab advantage

AnswerLab has conducted more than 200 UX research studies on AI experiences, ranging in methodologies, product areas, and research topics.

We work with clients at every stage of AI product development, from concept testing through iterative design and live product evaluations. 

Product and UX leaders rely on AnswerLab's expertise in conducting research on conversational AI, co-creation with AI, the accessibility of chatbots, and more. Our insights empower them to make informed business decisions, driving their AI strategies forward. 

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200+

AI-focused studies in 2024

1k+

research participants engaged

Increasing adoption through validation

In a recent client project, we improved an AI assistant's onboarding flow. Simulated interactions revealed that users appreciated initial guidance but preferred enough autonomy to navigate without feeling restricted.

This research enabled the product team to design a chatbot experience that felt helpful and intuitive, creating the perfect harmony between assistance and user control to increase product adoption post-onboarding. 

 

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What research can do for you

We support product and research teams looking to elevate their impact with AI.

  • Understand the need and problem spaces
  • Discover value propositions and mental models
  • Validate and prioritize potential use cases
  • Evaluate concepts and demos and assess baseline performance of AI experiences
  • Identify and categorize potential AI harms
  • Determine how to address bias in AI
  • Explore the awareness and perception of AI among different populations
  • Uncover gaps in the approach to AI to ensure strategic advantage
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AI Ethics and Safety
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Data Management
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Conversational AI
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Computer Vision
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Virtual Assistants
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Embedded Generative AI
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Consumer Experiences
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Co-creation with AI
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Competitive analysis across AI products

AI thought leadership

Explore insights from our AI and emerging technology experts.

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