product research for AI-powered experiences

Good design based on solid product research with users is a critical part of building successful AI experiences.

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Improve ROI

By focusing development efforts on features that users actually want, you can maximize the return on your AI investment.

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Increase User Adoption

AI solutions built on user research are more likely to be embraced by your target audience, leading to higher engagement and retention rates.

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Lower Development Costs

By identifying user needs early and validating concepts before full development, you can avoid costly pivots and rework.

our unique expertise

AnswerLab has conducted over 200 UX research studies focused on AI experiences, ranging in methodologies, product areas, and research topics.

Our AI research expertise includes technical fluency, methodological expertise, and broader awareness of policies, impact, and ethics that will have lasting implications for all of us.

 

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200+

AI-focused studies in 2024

1k+

participants engaged

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AI Ethics and Safety
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Data Management
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Conversational AI
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Computer Vision
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Virtual Assistants
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Embedded Generative AI
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Consumer Experiences
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Co-creation with AI
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Competitive analysis across AI products

what product research leaders are saying

"The researcher's work had a significant impact on our team. Our chief Design Officer and other team members praised the report's clarity and actionability. The insights are now a key reference point as we continue to expand features across web and mobile platforms, driving our ongoing projects with clear, actionable insights."

Casey Schnoor | UX Researcher, Twitch

what research can do for you

We support product and research teams looking to elevate their impact with AI.

  • Understand the need and problem spaces
  • Discover value propositions and mental models
  • Validate and prioritize potential use cases
  • Evaluate concepts and demos and assess baseline performance of AI experiences
  • Identify and categorize potential AI harms
  • Determine how to address bias in AI
  • Explore the awareness and perception of AI among different populations
  • Uncover gaps in the approach to AI to ensure strategic advantage

meeting you where you are

We work with clients at every stage of AI product development, from concept testing through iterative design and onto live product evaluations. 

We have the technical capabilities to test a range of prototypes, platforms, and stimuli types, ranging from low to high fidelity.

Not ready to test a prototype yet? We conduct strategic research for clients earlier in the process to build stakeholder alignment, uncover value propositions, and explore user needs. 

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elements of a successful ai chatbot

Whether your organization is just starting to explore chatbots or taking steps to improve your existing chatbot, leverage insights from AnswerLab's UX research team. 

Download our guide to discover the top three elements any AI chatbot experience must have to compete in today's market. 

get the guide
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stay connected with AnswerLab

Keep up with the latest in UX research. Our monthly newsletter offers useful UX insights and tips, relevant research, and news from our team.