Rent Our NYC Research & Innovation Space

Run in-person research, workshops, usability studies, and innovation sessions in AnswerLab’s dedicated 5,700-square-foot research space at PENN1 in Midtown Manhattan. Designed for flexibility, collaboration, and confidentiality, our space gives teams everything they need to uncover insights and move faster with confidence. Located directly above Penn Station and next to Moynihan Train Hall, the space is easy to access for both local and traveling participants.

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Designed for research teams

UX Interview


Whether you're running customer interviews, testing emerging technologies, or hosting cross-functional workshops, our space adapts to your needs.

Ideal for:

  • In-depth interviews and focus groups
  • Moderated and unmoderated usability testing
  • Play-testing, gaming, and device testing
  • Eye tracking and biometric research
  • Co-creation sessions and stakeholder workshops
  • Hybrid research with remote observers

Flexible spaces built to adapt

Penn 1 Layout


Our facility includes six configurable rooms designed to support a wide range of research formats and team sizes.

Space features:

  • Modular furniture and flexible room layouts
  • Capacity for 2 to 24 participants or stakeholders
  • Dedicated observation suite with live viewing
  • Integrated Zoom Rooms for hybrid sessions
  • Tech staging and prototype setup areas
  • Comfortable collaboration and breakout spaces

Full-service support from start to finish

Prototype design


We provide operational and technical support so your team can stay focused on the research.

Included support:

  • AV setup and session management
  • Participant coordination and communication
  • HD video and professional audio infrastructure
  • Real-time session monitoring
  • NDA collection and privacy management
  • Secure storage and controlled access handling

Built for confidential and complex studies

VR Testing


From NDA-sensitive concepts to multi-device testing environments, our space is equipped to support sophisticated research programs.

Recent examples include:

  • Wearable device testing with extended-use participant sessions
  • Eye-tracking studies evaluating social media engagement
  • Financial services usability testing across desktop and mobile experiences
  • Innovation workshops and stakeholder alignment sessions

Convenient Midtown Manhattan location

Penn 1 Front

PENN1 is one of New York City’s premier innovation and technology hubs, surrounded by hotels, restaurants, and retail destinations.

Building amenities include:

  • Landscaped plazas and lounges
  • Flexible coworking spaces
  • Full-service restaurant and bar
  • Wellness spaces and fitness center

Why teams choose AnswerLab

For over 20 years, AnswerLab has helped leading companies across all industries uncover human insights that drive better product and business decisions. Our research environment reflects that same commitment to thoughtful, high-quality experiences.

Ready to book the space?

Whether you need a single room for interviews or a full research environment for a multi-day study, we can help tailor the setup to your needs. Learn more about availability, room configurations, and support services.

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