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All case studies

Major appliance manufacturer reduces risk from new product category launch
Product StrategyConsumer Tech

Major appliance manufacturer reduces risk from new product category launch

A comparative, longitudinal in-home research program that de-risked a connected cooking platform investment by measuring real-world adoption and durability of value over time.

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Modernizing the utility experience through human insight
Inclusive DesignEnergy & Utilities

Modernizing the utility experience through human insight

A multi-phase research program combining qualitative discovery with large-scale quantitative validation to redesign a utility’s digital experience for every customer segment.

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Defining next gen in-store shopping experiences
AI TransformationRetail

Defining next gen in-store shopping experiences

In-context research shaped an AI-enabled smart cart experience, aligning emerging technology with real-world shopping behavior.

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