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Built and led by UX researchers, exceptional research is in our DNA. Get the latest insights and trends from our team.

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We are seeing dramatic transformations in how brands scale UX research. Will you be next?

UX research has reached an inflection point. Our founder and CEO shares her reflections on where we're headed as an industry and how brands are shifting to meet the growing demand for insights.

Check your bias: how to moderate research sessions with an inclusive approach

When the pressure’s on and timelines are tight, sometimes it’s hard to remember that qualitative user research means we’re humans speaking to other humans. 

Diving into content creators: how exploratory research helped uncover new business opportunities and use cases

The creator economy is rapidly growing. More and more consumers want to support creators they love and are looking to them as influencers and experts.