Measure product performance with  quantitative UX research

Quantitative UX research from AnswerLab helps companies generate actionable user insights and measure product performance against the right metrics so they can confidently make data-driven product decisions faster. 

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UX research trusted by

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UX metrics that drive the business

Quantitative research helps product teams leverage user experience metrics so they can make critical decisions throughout the product development process, including:

  • Testing assumptions and patterns
  • Defining user trends, user segments, and sizes
  • Benchmarking UX metrics and behaviors
  • Making comparisons across user segments and competitor products
  • Measuring changes in KPIs
  • Making informed decisions on large-cost questions
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Research designed for maximum impact

We manage your quantitative research from objectives and questionnaire design to analysis and reporting so you and your team gets the insights needed.

Questionnaire Design & Development
Custom questionnaire based on key business objectives

Sample Management
Expert participant management paired with data integrity through multi-pronged quality checks

Analysis & Reporting
Final data report of findings and comparisons

Strategic Insights
Strategic insights aligning with key objectives and data findings

Get responses from targeted audiences

Our experts ensure you get feedback from the right audience by recruiting, screening, and managing communication. 

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Understanding Your Target Audience

We have a deep understanding of feasibility and investment of specific target audiences. After ensuring we have a detailed understanding of your target participant, we develop screeners that ensure client privacy and meet best practices. 

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Recruiting The Right People

To ensure you're getting the right participants in the room, we manage recruiting from start to finish, communicating with you throughout the process and responding with flexibility and creativity when recruiting complex target audiences. 

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Managing Seamless Logistics

We keep a handle on all research logistics, including managing NDAs, conducting walk-ins, recruiting floaters, ensuring privacy policies are followed, and more. Our Research Ops team is also on-call for troubleshooting during research in coordination with our Technology Team.

Track product performance with ongoing research insights

Our UX research programs range from rolling iterative research offering fast, readily duplicated sessions on a predictable cadence, to Flex Programs that provide a dedicated team to help you plan, scope, field, and report on UX research studies as an extension of your team.

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Case study: an award-winning ux

A global automotive brand planned to launch a new version of their Features and Options functionality. Their product managers wanted end-user data to inform their design choices.

AnswerLab's research team designed a quantitative prototype study with 200+ participants to test three potential design choices. 

Ultimately, the final design earned the client recognition in J.D. Power’s annual survey, which recognized them for having the best Features and Options functionality in the industry.

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Additional resources

Explore these case studies to learn how quant UX research with AnswerLab helped companies uncover valuable insights for improving their product experience.  

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How can we help? Talk with an experienced strategist about your UX research needs.

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