At AnswerLab, we believe that when there is more inclusive design in the world, there are more experiences that all people love regardless of ability, age, gender, ethnicity, or socioeconomic status. Failing to consider this excludes millions of people from using your product. And by prioritizing inclusive UX research methods, you’ll uncover issues and opportunities for improvement that can make or break your product’s place in the market.

Accessible customer experiences

We all know designing accessible experiences is the right thing to do, not just a legal requirement, but it can be difficult to know where and how to start. Accessibility testing can be daunting, but it’s a critical step in understanding your product's reach in the world and how you can better meed the needs of millions of users. When you need to make sure you’re meeting the accessibility needs of your users, you need user research. This enables us to create products with empathy by ensuring they are usable by all people regardless of age or ability.

Accessibility UX research can help you:

  • Uncover accessibility issues with early testing to avoid added development and design costs
  • Identify areas that interfere with any users’ ability to use a product
  • Gather data that accurately represents your entire user population
  • Provide critical insights that help you innovate on your products, not just fix existing issues

For more insights on how accessibility affects your overall UX and where to get started, check out these resources: 

Inclusive customer experiences

AnswerLab strives to support and encourage inclusivity in everything we do. It’s one of our core values for our company internally and in the experiences we help our clients create. While accessibility focuses on users with differing degrees of ability, including mobility issues, low vision, hearing impairments, varying cognitive abilities, and more, inclusivity focuses on designing for a diverse group of users, looking at traits such as ethnicity, gender, race, age, or socioeconomic status. 

Last year, we conducted primary research to dig deeper into what inclusion and exclusion in technology look like and how research can be more inclusive to discover product-changing insights. We spoke to clients, team members, and participants to better understand what makes people feel excluded and what makes products inclusive and accessible.

Check out our primary UX research insights and best practices for creating inclusive research and products:

How we've helped clients uncover inclusive insights

Our clients come to us with a range of questions related to accessibility and inclusivity concerns. Check out how we've helped clients reap the benefits of applying inclusive research practices to discover product-changing insights.

Bilingual Website Evaluation

How can we increase conversions from our Spanish speaking customers?

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Leading Online Retailer

How can we best serve customers who receive SNAP assistance?

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Accessible Online Banking

How can we make our website more accessible for people with hearing and mobility impairments?

Learn more