At AnswerLab, our work respects the unique challenges and needs of our clients. As our case studies show, we provide customized solutions across a range of industries—all designed to deliver strategic insights into how your users think and behave.

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Man holding a phone in one hand and a credit card in the other hand

Financial Education

A financial services company asked us: How do customers learn about financial topics? How can we make our financial education content more engaging?

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Hardware UX Research: Smart Home Device Maker

A smart home device maker asked us: What are typical use cases for our devices in people’s homes? Does our prototype fit those needs?

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Financial Services: Exploring Intergenerational Relationships

A leading financial institution asked us: How do intergenerational relationships impact financial needs and behavior?

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In-Store Shopping Experiences

A technology company asked us: What is the current role and opportunity of technology in the customer journey for in-store shoppers?

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Bilingual Website Evaluation

A leading online retailer asked us: How can we increase conversions from our Spanish speaking customers?

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Woman using a VR headset

Online Gaming Experiences for Women

An online gaming platform asked us: How might we understand the social gaming experience for those who identify as women?

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grocery store shelves

Leading Online Retailer

A leading online retailer asked us: How can we best serve customers who receive SNAP assistance? Would they rather shop for groceries online or in-store?

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Google

Google asked us: How do we help our clients increase conversions from mobile traffic so they continue to invest in and see value in mobile advertising?

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Wikipedia

Wikipedia asked us: How do we develop a cross-platform mobile strategy?

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Accessible Online Banking

A leading financial institution asked us: How can we make our website more accessible for people with hearing and mobility impairments?

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Experience Gap for Women: Understanding Safety and Trust

A technology company asked us: How might determine what safety and trust mean for customers who identify as women?

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Strat Consult. Case Study

Strategic Consulting

A Fortune 500 company asked us: How can we increase our influence in the organization and scale our UX team?

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Product Safety

A global product safety firm asked us: How do we improve our customer online portal for better more efficient service?

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PayPal

PayPal asked us: How can we develop a user-centered roadmap for our mobile shopping app?

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alexa

Financial Services VUI

A leading financial services company asked us: Can a voice app provide customers with a more complete financial experience?

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Genentech

Genentech asked us: How do we increase sales with an app-based tool?

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Leading Automaker

A leading automotive company asked us: How do we evaluate whether a site redesign has improved lead conversion and brand impressions?

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Consumer Products

A global consumer products company asked us: How do we develop an international website strategy and still address local needs?

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Global Logistics

A global Fortune 100 freight & logistics company asked us: How do we identify and market a new internet and mobile service offering?

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Electronic Arts

Electronic Arts asked us: How do we develop a benchmark for future mobile game development?

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Pharmaceutical Leader

A leading pharma company asked us: How should our website best convey safety information to patients?

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