Case studies

Explore how we've partnered with clients to co-create solutions that elevate customer experiences and drive business growth.

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Ensuring International Product Adoption with Rolling Research

A FinTech client asked us: How can we solve usability and compatibility issues prior to launching our product in new global markets?

Applying AI for Customer Growth with Concept Testing

A major ecommerce client asked us: What do our users want from a shopping experience powered by conversational AI? How could an AI assistant address their needs while they shop?

Identifying New Use Cases for Smart Home Devices with In-Home Ethnography

A smart home device maker asked us: What are typical use cases for our devices in people’s homes? Does our prototype fit those needs?

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Call Center Overload to Cost Savings: Optimizing Website UX

A telecom company asked us: How can we improve our customer experience and reduce support costs...

Quantitative Research

From Research to Reservation: AI-Enhanced Travel Planning Drives Customer Loyalty

A financial services client asked us: What are our customers' foundational needs and drivers, a...

Improving Website Performance for a Marketing Team

A marketing team asked us: How do we improve the performance of our website and ensure we're ef...

Foster Brand Loyalty with AI Product Research

AI chatbots can provide 24/7 assistance at scale - a huge advantage for users seeking quick res...

Quantitative Research AI

Segmentation Advantage: Targeted Insights Drive Market Success

A tech marketplace client asked us: What are our customers' foundational needs and drivers, and...

Quantitative Research

Unlocking Developer Productivity: A Mixed Methods Approach to Information Architecture Refinement

A global technology client asked us: Does how we currently organize our APIs match the mental m...

Quantitative Research

Getting Pricing and Market Entry Strategy Right - The First Time

A financial services client asked us: Before we go to market, can we gauge the level of interes...

Quantitative Research Financial Services

Expanding Advertiser Reach for Greater Market Share

A large technology client asked us: What are the needs, experiences, and motivations of busines...

Quantitative Research B2B

Optimizing Information Architecture for Improved User Retention: A Quantitative Testing Approach

A large multinational client asked us: Does our proposed Information Architecture structure ali...

Quantitative Research

Improve Logged-in User Experiences with Accessibility Testing

A FinTech client asked us:

Accessibility Financial Services

Streamlining Development Pre-Launch: Mixed Methods Hardware UX Research

Wearable technology has embedded itself in everyday life with users reaching to put on their sm...

Quantitative Research Hardware

Accessible AI Chatbots: Testing a Customer Support Chatbot with Users with Accessibility Needs

A retail client asked us: What usability challenges and opportunities exist for our AI customer...

Successful Launch in an International Market: Human Factors Medical Device Testing

The medical device industry is a growing and highly competitive field, with many players rangin...

Healthcare and Pharmaceutical International

Understanding Gen Z Perspectives in the Ads Space

A technology client asked us: What are the perspectives and experiences of both Gen Z consumers...

Hardware UX: Creating an Accessible and Inclusive Unboxing Experience

A technology client asked us: How might we improve the hardware experience for users with disab...

From Dress Fit To Market Fit: Collecting Fit Data at Scale to Make Product Decisions

The Question: A large technology client was facing the decision of whether or not to continue f...

Retail AI and Emerging Technologies

Creating Inclusive Experiences and Driving Adoption for Underbanked Populations

According to a report by the Federal Reserve, 14.1% of U.S. households were underbanked in 2021...

Financial Services

Reducing support costs and improving customer experience

An energy client wanted to ensure their website redesign would reduce support costs and improve...

Accessibility Quantitative Research

Ensuring International Product Adoption with Rolling Research

As financial services companies expand and improve their digital services, the importance of ou...

Enabling Timely, Data-Driven Product Decisions with an End-to-End Research Program

AnswerLab built an end-to-end user research program for a leading Fortune 100 client to help th...

Boosting Engagement and Innovation with AI: Empowering Music Creators

A multimedia client asked us: Can we improve content creator experiences with artificial intell...

AI and Emerging Technologies AI

Applying AI for Customer Growth: Concept Testing

A major ecommerce client asked us: What do our users want from a shopping experience powered by...

Retail AI and Emerging Technologies AI

Utility Company: Rapid Research Program

A major utility company asked us: What do our end users want in using and interacting with ener...

Utilizing Quantitative Research Methods to Drive Future Development Decisions

As a product leader, you might find yourself relying on ongoing usability testing as your prima...

Quantitative Research

Vote Forward asked us: How can we understand where American voters are at today and how they ap...

Evaluating the UX of AI-Powered Translation Experiences

A global technology company asked us: How do we better support AI-powered translation software ...

AI and Emerging Technologies AI International

Enabling Faster, Evidence-based Product Decisions with Ongoing Rolling Research

A large multinational company asked us: How can we utilize ongoing usability testing to guide p...

Improving the Onboarding Experience for Young Gamers

An educational tech company asked us: How can we improve the onboarding experience for young fi...

Building a Research Operations Team Focused on Complex B2B Audiences

A Fortune 100 company needed a research operations partner to help them scale their UX research...

Research Operations B2B

Increasing Market Share: Benchmarking Research with an Accessibility Focus

Website navigation for full sighted users may seem intuitive, but for blind or low vision users...

Boosting UX Team Bandwidth and Influence

A leading ecommerce company asked us: How do we get more user research done while maintaining q...

Pharmaceutical Portal: Capturing Critical User Insights Pre-launch

A leading pharma company asked us: How can our new online ordering portal meet user expectation...

Healthcare and Pharmaceutical

Uncovering Security, Privacy, and Safety Concerns to Build Trustworthy Experiences

A global tech company asked us: What are the top negative and positive experiences related to p...

Launching an award-winning digital car shopping experience

An automotive company asked us: Which of our three prototypes performs best with car buyers? A ...

Automotive Quantitative Research

Financial Education and wealth management tools

A wealth management client asked us: How do customers learn about financial topics? How can we ...

Financial Services

Identifying New Use Cases for Smart Home Devices with In-Home Ethnography

The smart home device market is expanding. Since the early days of the first Amazon Alexa and G...

Identifying New Digital Financial Tools for an Emerging, Complex Audience

The "sandwich generation," adults sandwiched between caring for their children while also suppo...

Financial Services

In-Store Shopping Experiences

A technology company asked us: What is the current role and opportunity of technology in the cu...

Retail: Online Shopping Experiences for Spanish Speakers

An online retailer asked us: How can we increase conversions from our Spanish speaking customer...

Online Gaming Experiences for Women

An online gaming platform asked us: How might we understand the social gaming experience for th...

Leading Online Retailer

A leading online retailer asked us: How can we best serve customers who receive SNAP assistance...

Google: Mobile Best Practices

Google asked us: How do we help our clients increase conversions from mobile traffic so they co...

Accessible Online Banking

A leading financial services institution asked AnswerLab: How can we make our website more acce...

Experience Gap for Women: Understanding Safety and Trust

A technology company asked us: How might we determine what safety and trust mean for customers ...

Wikipedia asked us: How do we develop a cross-platform mobile strategy? Specifically, their tea...

Strategic Consulting: Increasing UX Influence and Impact

A Fortune 500 company asked us: How can we increase our influence in the organization and scale...

Improving the online portal customer experience

A global product safety firm asked us: How do we improve our customer online portal to create a...

PayPal: Digital Wallet and Mobile Shopping Roadmap

PayPal asked us: How can we develop a user-centered roadmap for our mobile shopping app?

Retail Financial Services

Financial Services: How Can a Voice App Improve our Experience

A leading financial services company asked us: Can a voice app provide customers with a more co...

AI and Emerging Technologies Financial Services

Genentech: Increasing App Adoption Rates

Genentech asked us: Why are the adoption rates of our app so low? What are the usability issues...

Healthcare and Pharmaceutical Quantitative Research

Evaluating the Impact of a Site Redesign

A leading automotive company asked us: How do we evaluate our site redesign, provide data on im...

Electronic Arts: Developing Benchmarks for Future Video Game Development

Electronic Arts asked us: How do we develop a benchmark for future mobile game development?

Mixed Methods Research: Identifying a New Service Offering for Expanded Customer Reach

When launching a new product or service to reach a new customer base, getting your launch right...

Leveraging Insights to Shape a Global Website Strategy

A global consumer products company asked us: How do we develop an international website strateg...

Pharma Client: Improving Drug Safety Information

A leading pharma company asked us: How should our website best convey safety information to pat...

Healthcare and Pharmaceutical