case studies

See how others are moving the needle with strategic insights.

From ad hoc studies to long-term research partnerships, these customer stories show the different ways of working with our team.

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International Rolling Research for Global Product expansion

A FinTech client asked us: How can we solve usability and compatibility issues prior to launching our product in new global markets?

Concept Testing: Exploring AI-Powered Shopping Assistants

A major ecommerce client asked us: What do our users want from a shopping experience powered by conversational AI? How could an AI assistant address their needs while they shop?

Smart Home Device Hardware

A smart home device maker asked us: What are typical use cases for our devices in people’s homes? Does our prototype fit those needs?

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Streamlining Development Pre-Launch: Mixed Methods Hardware UX Research

Wearable technology has embedded itself in everyday life with users reaching to put on their sm...

Quantitative Research Hardware
Accessible AI Chatbots: Testing a Customer Support Chatbot with Users with Accessibility Needs

A retail client asked us: What usability challenges and opportunities exist for our AI customer...

Retail AI
Successful Launch in an International Market: Human Factors Medical Device Testing

The medical device industry is a growing and highly competitive field, with many players rangin...

Healthcare and Pharmaceutical
Understanding Gen Z Perspectives in the Ads Space

A technology client asked us: What are the perspectives and experiences of both Gen Z consumers...

B2B
Hardware UX: Creating an Accessible and Inclusive Unboxing Experience

A technology client asked us: How might we improve the hardware experience for users with disab...

Accessibility
From Dress Fit To Market Fit: Collecting Fit Data at Scale to Make Product Decisions

The Question: A large technology client was facing the decision of whether or not to continue f...

Retail Emerging Technologies
Creating Inclusive Experiences and Driving Adoption for Underbanked Populations

According to a report by the Federal Reserve, 14.1% of U.S. households were underbanked in 2021...

Financial Services
Reducing support costs and improving customer experience

An energy client wanted to ensure their website redesign would reduce support costs and improve...

Accessibility Quantitative Research
Global Financial Product Expansion with International Rolling Research

As financial services companies expand and improve their digital services, the importance of ou...

Financial Services
Enabling Timely, Data-Driven Product Decisions with an End-to-End Research Program

AnswerLab built an end-to-end user research program for a leading Fortune 100 client to help th...

Retail
Building AI Tools for Music Creators

A multimedia client asked us: Can we improve content creator experiences with artificial intell...

Emerging Technologies
Concept Testing: Exploring AI-Powered Shopping Assistants

A major ecommerce client asked us: What do our users want from a shopping experience powered by...

Retail Emerging Technologies
Utility Company: Rapid Research Program

A major utility company asked us: What do our end users want in using and interacting with ener...
Utilizing Quantitative Research Methods to Drive Future Development Decisions

As a product leader, you might find yourself relying on ongoing usability testing as your prima...

Quantitative Research
Vote Forward

Vote Forward asked us: How can we understand where American voters are at today and how they ap...

Research
Evaluating the UX of AI-Powered Translation Experiences

A global technology company asked us: How do we better support AI-powered translation software ...

Emerging Technologies
Enabling Faster, Evidence-based Product Decisions with Ongoing Rolling Research

A large multinational company asked us: How can we utilize ongoing usability testing to guide p...

Research
Improving the Onboarding Experience for Young Gamers

An educational tech company asked us: How can we improve the onboarding experience for young fi...

Gaming
Building a Research Operations Team Focused on Complex B2B Audiences

A Fortune 100 company needed a research operations partner to help them scale their UX research...

Research Operations B2B
Increasing Market Share: Benchmarking Research with an Accessibility Focus

Website navigation for full sighted users may seem intuitive, but for blind or low vision users...

Accessibility
Boosting UX Team Bandwidth and Influence

A leading ecommerce company asked us: How do we get more user research done while maintaining q...

Retail
Pharmaceutical Portal: Capturing Critical User Insights Pre-launch

A leading pharma company asked us: How can our new online ordering portal meet user expectation...

Healthcare and Pharmaceutical
Security, Privacy, and Safety Experiences

A global tech company asked us: What are the top negative and positive experiences related to p...
Launching an award-winning digital car shopping experience

An automotive company asked us: Which of our three prototypes performs best with car buyers? A ...

Automotive Quantitative Research
Financial Education and wealth management tools

A wealth management client asked us: How do customers learn about financial topics? How can we ...

Financial Services
Identifying New Use Cases for Smart Home Devices with In-Home Ethnography

The smart home device market is expanding. Since the early days of the first Amazon Alexa and G...

Consumer Products
Identifying New Digital Financial Tools for an Emerging, Complex Audience

The "sandwich generation," adults sandwiched between caring for their children while also suppo...

Financial Services
In-Store Shopping Experiences

A technology company asked us: What is the current role and opportunity of technology in the cu...

Retail
Retail: Online Shopping Experiences for Spanish Speakers

An online retailer asked us: How can we increase conversions from our Spanish speaking customer...

Consumer Products Retail
Online Gaming Experiences for Women

An online gaming platform asked us: How might we understand the social gaming experience for th...

Consumer Products Gaming
Leading Online Retailer

A leading online retailer asked us: How can we best serve customers who receive SNAP assistance...

Consumer Products Retail
Google: Mobile Best Practices

Google asked us: How do we help our clients increase conversions from mobile traffic so they co...
Accessible Online Banking

A leading financial services institution asked AnswerLab: How can we make our website more acce...

Accessibility
Experience Gap for Women: Understanding Safety and Trust

A technology company asked us: How might we determine what safety and trust mean for customers ...
Wikipedia

Wikipedia asked us: How do we develop a cross-platform mobile strategy? Specifically, their tea...
Strategic Consulting: Increasing UX Influence and Impact

A Fortune 500 company asked us: How can we increase our influence in the organization and scale...
Improving the online portal customer experience

A global product safety firm asked us: How do we improve our customer online portal to create a...

Consumer Products
PayPal: Digital Wallet and Mobile Shopping Roadmap

PayPal asked us: How can we develop a user-centered roadmap for our mobile shopping app?

Retail Financial Services
Financial Services: How Can a Voice App Improve our Experience

A leading financial services company asked us: Can a voice app provide customers with a more co...

Emerging Technologies Financial Services
Genentech: Increasing App Adoption Rates

Genentech asked us: Why are the adoption rates of our app so low? What are the usability issues...

Healthcare and Pharmaceutical Quantitative Research
Evaluating the Impact of a Site Redesign

A leading automotive company asked us: How do we evaluate our site redesign, provide data on im...

Automotive
Electronic Arts: Developing Benchmarks for Future Video Game Development

Electronic Arts asked us: How do we develop a benchmark for future mobile game development?

Gaming
Mixed Methods Research: Identifying a New Service Offering for Expanded Customer Reach

When launching a new product or service to reach a new customer base, getting your launch right...

Logistics
Consumer Products

A global consumer products company asked us: How do we develop an international website strateg...

Consumer Products
Pharma Client: Improving Drug Safety Information

A leading pharma company asked us: How should our website best convey safety information to pat...

Healthcare and Pharmaceutical