Do you know how underrepresented groups experience your product?

Identify your experience gaps. Create inclusive product experiences.

If you ask a member of a historically underrepresented group about their experience with your product, what do you think they would say?

Determine the inclusivity of your products with Experience Gap research:

  • Identify elements of your current experience that harm or help a specific underrepresented population
  • Identify and address harmful features, content, or imagery before launch
  • Diversify your user data
  • Benchmark the current experience of your product for a specific group

We have helped over 30 product teams at leading brands identify the risks and benefits for underrepresented populations, including women gamers, Black and Latinx small business owners, and autistic adults.

Contact us for help meeting your Experience Gap research goals.

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