Emerging Experiences

investing in emerging technologies

Research with your customers can help you keep up with the cutting edge, understand the desirability of your product, and assess the value of your experience. Our emerging tech team is always looking ahead to new experiences to help you stay at the forefront. These 20+ research experts are focused on end-to-end research for emerging experiences, covering topics including artificial intelligence, machine learning, AR/VR, gaming, hardware, wearables, conversation design, privacy and ethics, and more.

400+

emerging tech projects conducted

25+

Clients we’ve partnered with on Emerging Tech projects

20+

Researchers focused on emerging technology projects

Technologies we know: AR/VR, ML, AI, Conversation Design, Voice, Wearables, Chatbots, and more

artificial intelligence

In a moment of great excitement around AI’s emerging capabilities, it’s important to remember that a successful product will have to address users’ actual needs to be successful.

AnswerLab has conducted over 100 UX research studies focused on AI experiences, ranging in methodologies, product areas, and research topics.

Our AI research expertise includes technical fluency, methodological expertise, and broader awareness of policies, impact, and ethics.

Learn about our AI expertise

conversational interfaces

Our UX researchers bring in-depth expertise with conversational design, voice user interfaces, and chatbots across industries and application types to help elevate your user experience.

Wherever you are in your strategy, we can help you explore user needs, identify opportunities, refine concepts, test prototypes, and create a cycle for iterating and improving your conversational interfaces.

Our pioneering research on voice strategy was featured in VentureBeat and Forbes.

Smart speaker sitting on a coffee table in a woman's home

virtual reality

Our VR research practice brings a wealth of experience with VR technology to help you uncover ways this emerging technology can innovate your user experience. Over the past 5 years, we’ve worked with 15+ product teams across industries and clients, on topics including hardware, software, accessories, and ethics and privacy.

gaming

Our Gaming research practice brings their passion for gaming and their research expertise to all your gaming initiatives. With extensive experience conducting research for 9+ leading gaming clients, we have targeted expertise in game design, gameplay, adjacent digital experiences, social gaming experiences, and ethics and privacy.