research at a glance
AnswerLab’s Unlocking Key Value Drivers for SMB Banking Experiences, a unique compilation of insights and recommendations from 1:1 interviews, delves into the banking experiences of small and medium-sized business owners and executives.
Our research team recruited and interviewed 24 SMB owners and executives from multiple industries to assess their banking needs and pain points.
The resulting report features user feedback along with actionable insights and recommendations that can help financial services companies create more impactful, data-driven decisions about their business-to-business products and experiences.
Request the full report60-minute interviews to gather feedback
SMB owners and executives interviewed