experience gap research

Do you know how underrepresented groups experience your product? Identify your experience gaps. Create inclusive product experiences.

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identifying experience gaps

If you ask a member of a historically underrepresented group about their experience with your product, what do you think they would say?

Determine the inclusivity of your products with Experience Gap research: Qualitative research with a specific, underrepresented population to understand their experience of your product or service.

the benefits

Experience Gap research will help you:

  • Identify elements of your current experience that harm or help a specific underrepresented population
  • Identify and address harmful features, content, or imagery before launch
  • Diversify your user data
  • Benchmark the current experience of your product for a specific group

Conducting research with an inclusivity focus requires experienced and thoughtful design. Our DEI team is available to advise on all DEI-related research topics.

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our experience at work

Recent AnwerLab Experience Gap research topics and populations:

  • Low-technology populations
  • Female gamers
  • BIPOC employee experiences
  • Black and Latinx small businesses owners
  • Youth on the autism spectrum

AnswerLab has helped over 30 product teams at leading brands identify the risks and benefits for underrepresented populations.

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leading companies partner with Answerlab on experience gap studies


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