experience gap research

Do you know how underrepresented groups experience your product? Identify your experience gaps. Create inclusive product experiences.

Contact us
Bridging the gap between two cliffs

identifying experience gaps

If you ask a member of a historically underrepresented group about their experience with your product, what do you think they would say?

Determine the inclusivity of your products with Experience Gap research: Qualitative research with a specific, underrepresented population to understand their experience of your product or service.

the benefits

Experience Gap research will help you:

  • Identify elements of your current experience that harm or help a specific underrepresented population
  • Identify and address harmful features, content, or imagery before launch
  • Diversify your user data
  • Benchmark the current experience of your product for a specific group

Conducting research with an inclusivity focus requires experienced and thoughtful design. Our DEI team is available to advise on all DEI-related research topics.

Woman on phone app

our experience at work

Recent AnwerLab Experience Gap research topics and populations:

  • Low-technology populations
  • Female gamers
  • BIPOC employee experiences
  • Black and Latinx small businesses owners
  • Youth on the autism spectrum

AnswerLab has helped over 30 product teams at leading brands identify the risks and benefits for underrepresented populations.

Woman in kitchen chopping vegetables

leading companies partner with Answerlab on experience gap studies

Airbnb_Logo
google-logo
Meta_Logo
Amazon_Logo

featured insights

stay connected with AnswerLab

Keep up with the latest in UX research. Our monthly newsletter offers useful UX insights and tips, relevant research, and news from our team.