the benefits
Experience Gap research will help you:
- Identify elements of your current experience that harm or help a specific underrepresented population
- Identify and address harmful features, content, or imagery before launch
- Diversify your user data
- Benchmark the current experience of your product for a specific group
Conducting research with an inclusivity focus requires experienced and thoughtful design. Our DEI team is available to advise on all DEI-related research topics.
