ux benchmarking research

Get a picture of your product's overall health to create better experiences for your users. 

benchmark research at a glance

Benchmarking research provides a measure of how your product—digital or physical—performs with users. Ideally, this research is conducted on a routine basis, which makes AnswerLab's ongoing UX research engagements a great option for measuring your product's performance over time. 

Benchmarking research offers a variety of benefits that help product and UX teams:

  • Understand your product's overall health
  • Build a competitive analysis
  • Diagnose critical usability issues
  • Prioritize improvements to solve usability issues
  • Inform your overall product roadmap
  • Establish a proof-of-concept

get answers to usability and performance questions

AnswerLab's team of experienced UX researchers can work with you to conduct benchmarking research that answers important questions, such as:

  • What hurdles exist for users in the usability of my product?
  • How well does my product perform in the hands of users?
  • What areas of my product are most affected by usability issues?
  • What improvements can be made to improve usability?
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what AnswerLab clients are saying

Helped my team understand where and how we should most effectively prioritize our resources

"UX benchmarking has provided my org with a more nuanced and descriptive means to track our progress towards our annual objectives. Through two rounds of benchmarking, AnswerLab has helped my team track how well new feature launches are supporting user needs – or where they’re falling flat. AnswerLab’s insights have helped my team understand where and how we should most effectively prioritize our resources to ensure we’re best supporting our users across our product."

UX Researcher | Google

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additional resources

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