Jim Ross

Jim Ross
Jim Ross is a Principal UX Researcher at AnswerLab where he leads research with financial services clients to help them better understand their customers, in order to create experiences that people love. He has over 20 years of experience in UX research and design, is a frequent speaker at UX conferences, and is a prolific author for UX magazines and blogs.

Recent Posts by Jim Ross

A man holding his phone with three app bubbles around his head, including a pay now button, a wallet with cash, and hands holding a gemstone.

How to Build Brand Loyalty and Trust in the Security of Your Online Financial Products

Jim Ross
Credit card with surrounding icons including a grocery bag, airplane, shopping card, car, and fork and knife

Innovate Your Credit Card Product and Services to Meet Evolving Customer Needs

Jim Ross