Getting your digital experiences right is critical, especially as customers’ digital behaviors are changing rapidly and they’re leaning even more on digital channels to connect with the brands they love. As many of our clients begin to plan their CX strategy for next year, we’ve heard many questions about the value of UX measurement and how to do it effectively.
There’s little doubt that the customer experience matters to the bottom line. But understanding the impact of the many digital interactions that lead to business results is a complex undertaking. When the data indicates there are problems with your digital performance, it can be difficult to isolate what’s causing them without effective UX measurement.
Measuring your user experience is the key to understanding its business impact.
In this new resource from the AnswerLab team, you’ll discover how to:
- Demonstrate the value of your UX initiatives to top executives
- Make the case for UX measurement across your organization
- Build or refine your UX measurement program using 6 key elements defined by team
- Integrate UX successfully into every step of the product development lifecycle