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Sonia Jacob

Sonia Jacob, a member of our AnswerLab Alumni, was a UX researcher during her time at AnswerLab where she led research to help fortune 500 brands create experiences people love. Sonia led AnswerLab's 2019 original research efforts exploring inclusivity in product design. Sonia may not work with us any longer, but we'll always consider her an AnswerLabber at heart!

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Championing Inclusive Research Through User Stories

Everyone has a set of things that make them feel included or excluded. It’s more nuanced than we think. But hearing indi...

Building Inclusivity Into Your Research Operations Practice

Inclusive product development isn’t only the right thing to do, it makes business sense. Traditionally marginalized comm...

How to Build Team Alignment to Create More Inclusive Experiences

Inclusivity is a big topic, and we’re diving in head first to help you create more experiences all of your users love. W...

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