Passionate about: Designing ways to deepen our understanding of people and using those insights to create experiences that consumers will cherish

Experience: Spent the better part of 15 years honing my craft in primary research working with and for companies in the finance, technology, CPG, healthcare and consulting sectors evangelizing, educating and executing a consumer-centric approach to new product / service innovation

Studied: Finance and Marketing at University of Oregon and a MBA at Portland State University

For fun: Most things out-of-doors, travel, spicy foods and trying to keep my '79 VW bus up and running for the occasional family road trip