Passionate about: Uncovering drivers for user behaviors and helping clients turn them into actionable insights that create experiences customers love
Experience: Research Consultant and Manager who has been in the industry for over 15 years. Experienced in numerous methods across a wide variety of industries. From focus group testing on print ads to 1:1 usability interviews with app users, Mardi has been able to use her breadth of experience to provide action-oriented insights and recommendations to clients. Having the opportunity to continually expand her depth of knowledge, Mardi is able to apply best practices that span across industries and platforms to provide a deeper level of insights. She has managed teams of researchers throughout her career, and as Research Manager at AnswerLab, she oversees a team of talented researchers and helps create processes, procedures, and best practices to help guide the company as it continues to thrive
Studied: B.A. in Psychology from NYU; M.A. coursework in Cognitive Psychology at NYU; studying research in the trenches for over 15 years!
For fun: I enjoy being with my husband, 2 cats, and dog most of all! I admit, somewhat reluctantly, to being an avid TV watcher. I also enjoy cooking, and try to spend time enjoying the outdoors during the entirely-too-short East coast summers