About the smart speaker report, healthcare voice interactions supplement:
As smart speakers and voice assistants gain popularity, consumers are developing strong opinions about the types of interactions they find useful, those they find engaging, and the tasks they don't feel comfortable performing out loud. While interest in voice functionality for medical and pharma brands was high, the biggest challenge the healthcare industry faces is concern around security and privacy.
In this supplement to the smart speaker research report we released last year we share findings from our research and recommendations for medical and pharma brands looking to leverage this this platform. Download the full report for advice on designing healthcare voice interactions.