About the smart speaker report, automotive voice interactions supplement:
As smart speakers and voice assistants gain popularity, consumers are developing strong opinions about the types of interactions they find useful, those they find engaging, and the tasks they don't feel comfortable performing out loud. Of all the industries we studied, automotive has made the most inroads when it comes to smart speaker technology and adoption, but there's still untapped opportunity.
In this supplement to our smart speaker research report we share recommendations for automotive brands looking to leverage this this platform. Download the full report to for advice on designing automotive voice experiences.