Sam Irons
Founder & CEO
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about our founder
Passionate about: Reimagining the world and the way we interact with it to create a more just, equitable, and sustainable society by focusing on people and their evolving needs
Experience: Led qualitative research and articulated strategic insights, helping global brands in wellness, retail, and entertainment, to listen to their customers and understand the experience of their users
Studied: MBA with a concentration in Design Strategy at the California College of the Arts; BS in Environmental Design and Masters in Architecture from Montana State University
For fun: Backcountry skiing, mountain biking, climbing, running, tinkering on a camper van conversion, and finding a quiet place to read
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