Ashley Craig

Founder & CEO

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about our founder

Passionate about: Delivering insights that inform the design and development of products that drive meaningful experiences and improve the day-to-day lives of all people.

Experience: Research Manager with nearly 15 years of experience designing, conducting, and analyzing qualitative and quantitative research. I have an extensive background in user experience, usability, and customer experience research, employing a breadth of methodologies across a spectrum of product verticals and end users, from edtech for children, parents, and educators, to social media, to software and hardware solutions for consumers, SMBs, and large enterprise organizations. I currently manage and support the research and professional development of a team of researchers.

Studied: Ph.D. in Lifespan Developmental Psychology with a concentration in Child Development from North Carolina State University
For fun: Spending time with my family and friends, home renovation, listening to podcasts, and watching documentaries

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