Ali Smith

Founder & CEO

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about our founder

Passionate about: Uncovering the "why's" behind human behavior, and helping clients understand what makes a user's experience feel more accessible, intuitive, and impactful

Experience: Conducted custom CX and UX-focused qualitative research for leading global brands across a range of industries including consumer packaged goods, financial services, healthcare, media, and technology

Studied: BA in Psychology from Muhlenberg College

For fun: Hiking, testing new recipes, and exploring all that New York City has to offer

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