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Lablog

Our latest observations in user experience research.

Getting to Why With UX: Why Are Conversion Rates Plummeting?!

graphic showing conversion rate dropping across five screens

You may be familiar with this scenario…The Product Manager (or Director of Marketing or UX or whomever owns digital performance) starts a meeting by waving a giant red flag. Site analytics reveal that conversion rates are plummeting. Data gets tossed around like a hot potato — no one wants their hands on it. A fire […]

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With Money Matters, UX Matters

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“There are few spaces as ripe for technology-led disruption as how people relate to their money.” That’s how the Capital One spokeswoman helped explain the company’s acquisition of user experience design agency Adaptive Path in late 2014. Change is being thrust upon the financial services industry, from forces beyond that particular industry. Customers demands are […]

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Field Research Maps Kids’ Experiences of Two Bit Circus’ STEAM Carnival

UX Researchers at STEAM Carnival

At AnswerLab, we researchers are motivated by our curiosity and passion for digital innovation. So, we were thrilled to partner with Two Bit Circus — an organization whose mission is to inspire today’s children to become tomorrow’s innovators. Two Bit Circus is the creative group behind the STEAM Carnival, which is an effort to address […]

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We Tried It! Jauntful Curation Experience

Jauntful Map Builder UI

  Each week, the AnswerLab team shares our thoughts about a digital product or service that sparked our curiosity. What it is: Jauntful.com is a web app that enables you to easily curate a map of places to visit in your favorite city. What works: I’ve used Jauntful to share my favorite spots from my […]

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We Tried It! Fitbit Dashboard Redesign Experience

Fitbit Dashboard UI

A series in which our UX-obsessed team shares their thoughts about the digital experiences that spark our curiosity. Check out the blog series to learn what types of apps and digital services have captured our attention.   What it is: The dashboard for Fitbit’s popular suite of fitness trackers. What works: At AnswerLab, we are obsessed […]

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We Tried It! Plated Delivers Dinner & A Comprehensive
User Experience

We Tried It Plated User Experience

A series in which our UX-obsessed team shares their thoughts about the digital experiences that spark our curiosity. Check out the blog series to learn what types of apps and digital services have captured our attention.   What it is: Plated is a subscription-based, food-delivery service that provides recipes and precise ingredients to make dinner without […]

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We Tried It! Happify Mood-Boosting App

Screenshot of Happify Desktop App

Each week, we share our thoughts about a digital experience that that sparked our curiosity. Check out the blog series to learn what types of apps and digital services capture the attention of our UX-obsessed team.   What it is: Happify is a system of games and activities to help users increase their personal happiness. […]

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We Tried It! UConnect Driver Experience

uconnect driver experience

Each week, the AnswerLab team shares our thoughts about a digital product or service that sparked our curiosity. What it is: The UConnect Integrated Multimedia System uses voice commands and a touchscreen to centralize entertainment, phone, navigation, and cabin controls within a vehicle. Various UConnect models are becoming standard in the Chrysler family of vehicles […]

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We Tried It! Silvercar Car Rental Customer Journey

Silver audi

Each week, the AnswerLab team shares our thoughts about a digital product or service that sparked our curiosity. What it is: Silvercar is an app-based on-demand Audi rental service available at several US airports. What works: Sometimes, ease of use comes from elimination of choice and that’s exactly how Silvercar succeeds. They’ve taken the choice […]

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We Tried It! Shyp App for iPhone

Shyp app user experience screenshot

Each week, the AnswerLab team shares our thoughts about a digital product or service that sparked our curiosity. What it is: Shyp is a shipping service that picks up, packs, and ships items anywhere in the world. What works: It is a convenient service for those of us who don’t enjoy shipping. With shipping, all […]

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