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Lablog

Our latest observations in user experience research.

We Tried It! Misfit Shine

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The Mistfit Shine is a wearable activity monitor. It’s fun! Hear me out: “activity monitoring” doesn’t have the sexiest ring to it, but the Misfit Shine’s sleek design, robust data collection, and interactive mobile and web dashboards turn dull work into healthy play.

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Smartwatch Value Driver #5:
Show Utility Now

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Smartwatch apps don’t have to mirror the functionality of their phone and tablet counterparts to be useful. In fact, apps that try to do it all on a miniscule device with limited input mechanisms end up cluttered, frustrating, and forgotten. Unfortunately for brands, user expectations don’t automatically align with device constraints. When we partnered with […]

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We Tried It! Headspace App

Headspace

AnswerLabbers share a passion for exploring and assessing all things digital. With new digital products and services coming on the scene daily, we don’t lack for water-cooler (that is Slack #topic-random) conversation. Each week, the AnswerLab team shares a digital product or service that sparked our curiosity. What it is: Headspace is an app that […]

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Smartwatch Value Driver #4:
Leverage the Device Ecosystem

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Pop Quiz: Which of the following is best for extended content consumption? A) Tablet B) Newspaper C) Smartwatch If you chose ‘C,’ you’re absolutely incorr— PARDON THE INTERRUPTION. To continue reading, please switch to another device. Jarring, right? Downright annoying, actually. Smartwatch users hate mid-task interruptions, too, as we learned during our research partnership with […]

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We Tried It! Simple Online Bank

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AnswerLabbers share a passion for exploring and assessing all things digital. And with new digital products and services coming on the scene daily, we don’t lack for water-cooler (that is Slack #topic-random) conversation. Starting this week, we’ll be sharing our explorations here on the LabLog in a weekly “We Tried It!” post. Like this inaugural […]

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Smartwatch Webcast Q&A:
5 Value Drivers to Make Your App Indispensable

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How do smartwatch owners use their smartwatches? What are prospective buyers’ expectations? And how much value do these relatively new devices actually deliver? Last week I partnered with AnswerLab CEO Amy Buckner Chowdhry to present a webinar highlighting findings of our recent research into how well smartwatches live up to the hype. Below, I share […]

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Smartwatch Value Driver #3:
Enable Bite-Size Interactions

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When we investigated the current state of the smartwatch experience together with AnswerLab, we saw a massive disconnect between what study participants wanted from their wearable gadgets and the reality of how they used them. Regardless of watch platform or length of ownership, watch wearers in our study used them primarily as notification engines. But […]

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Smartwatch Value Driver #2:
Curate Ruthlessly

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Newsflash: Smartwatches are tiny. They’re working with about 1/5th the screen real estate of a smartphone, and tablets are downright gargantuan by comparison. Seem obvious? When we partnered with AnswerLab to study the current state of the smartwatch experience, we realized it wasn’t. It wasn’t obvious to brands whose apps failed to account for the […]

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Smartwatch Value Driver #1:
Get Intimate with Your Users

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Despite their tiny size, smartwatches have big shoes to fill. They evoke Dick Tracy’s video watch, Ethan Hunt’s myriad wearable tech, and Q’s parade of futuristic gadgets that 007 inevitably destroys. These fictional contraptions recognize their owners and their owners’ needs, powering up exactly when required with critical information or the means to escape a […]

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Get Build & Price Right:
13 Best Practices for Automotive Sites

Young man with sunglasses driving a convertible car in a street

For over a decade, AnswerLab has been working with automotive clients to optimize how prospective car buyers can configure cars online. While the technology landscape has changed dramatically over the last 10 years — affording even greater immersive experiences for both shopping for a car and being in a car — the importance of Build […]

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