Newsflash: Smartwatches are tiny. They’re working with about 1/5th the screen real estate of a smartphone, and tablets are downright gargantuan by comparison. Seem obvious? When we partnered with AnswerLab to study the current state of the smartwatch experience, we realized it wasn’t. It wasn’t obvious to brands whose apps failed to account for the […]
Despite their tiny size, smartwatches have big shoes to fill. They evoke Dick Tracy’s video watch, Ethan Hunt’s myriad wearable tech, and Q’s parade of futuristic gadgets that 007 inevitably destroys. These fictional contraptions recognize their owners and their owners’ needs, powering up exactly when required with critical information or the means to escape a […]
For over a decade, AnswerLab has been working with automotive clients to optimize how prospective car buyers can configure cars online. While the technology landscape has changed dramatically over the last 10 years — affording even greater immersive experiences for both shopping for a car and being in a car — the importance of Build […]
What’s the value of a smartwatch? What do consumers expect from these multitasking wearable devices? And how can brands take advantage of this tiny addition to the device ecosystem? To uncover the answers to these questions, Kerry Bodine & Co. partnered with our friends AnswerLab. We’re thrilled to share the findings of our research in […]
If you’re in the market for computers you can strap to your body, you’ve come to the right future. You can control your PowerPoint presentations by waving your arms, track your vertical drop as you hit the slopes, and keep track of what Fido is up to while you’re at work. Want to take your […]
4 compelling reasons why you should go to UXPA 2015 this June 22-25 in San Diego. The AnswerLab team hopes to see you in San Diego later this month!
…Instead, AnswerLab offers a model that won’t take years to fully implement in order to have an influence on growing revenue, reducing costs, or increasing customer loyalty. This framework allows for more permutations of success and invites various players in the UX practice to influence change and collaborate for success.
Have you ever watched someone complete a form online? On their phone? It’s that type of frustration (or delight) that I observe on a regular basis in my job at AnswerLab. I have worked with a number of financial services clients, and it’s clear that the industry is getting the message on the importance of user experience to their business.
…there’s just one trend everyone should pay attention to this year and it’s what all of my clients do. I hope it becomes more than a trend but an integral part of our approach to products: Have empathy for your customers.
At AnswerLab, we love to try new online services. One exciting trend we’ve noticed is the increase of personalized shopping services, particularly in the food and fashion realm. There are many different takes on this trend, from employing real-life experts to creating great UX that anticipates the user’s needs.