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Lablog

Our latest observations in user experience research.

5 Key Strategies of Customer-Centric Companies

Customer experience focus

Companies that place a high value on customer experience dominate their markets — think Amazon, Facebook and Google. Through our work here at AnswerLab, I’ve seen first-hand how these companies operate. At the highest levels of the organization, they prioritize understanding customers and offering ways to simplify their lives. Here’s what the leading firms are doing […]

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2016 Election: A UX Race to the White House

2016 campaign site UX Best Practices - Campaign Buttons

Campaigns for the 2016 presidential election are in full swing and every candidate has some form of digital presence. As a user experience researcher, I’m fascinated by the many ways in which our lives are shaped, improved, and sometimes complicated by digital tools and experiences. So I dove into this rich topic to understand how […]

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With Money Matters, UX Matters

calendar_red-01-21

“There are few spaces as ripe for technology-led disruption as how people relate to their money.” That’s how the Capital One spokeswoman helped explain the company’s acquisition of user experience design agency Adaptive Path in late 2014. Change is being thrust upon the financial services industry, from forces beyond that particular industry. Customers demands are […]

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Field Research Maps Kids’ Experiences of Two Bit Circus’ STEAM Carnival

UX Researchers at STEAM Carnival

At AnswerLab, we researchers are motivated by our curiosity and passion for digital innovation. So, we were thrilled to partner with Two Bit Circus — an organization whose mission is to inspire today’s children to become tomorrow’s innovators. Two Bit Circus is the creative group behind the STEAM Carnival, which is an effort to address […]

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We Tried It! Jauntful Curation Experience

Jauntful Map Builder UI

  Each week, the AnswerLab team shares our thoughts about a digital product or service that sparked our curiosity. What it is: Jauntful.com is a web app that enables you to easily curate a map of places to visit in your favorite city. What works: I’ve used Jauntful to share my favorite spots from my […]

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We Tried It! Fitbit Dashboard Redesign Experience

Fitbit Dashboard UI

A series in which our UX-obsessed team shares their thoughts about the digital experiences that spark our curiosity. Check out the blog series to learn what types of apps and digital services have captured our attention.   What it is: The dashboard for Fitbit’s popular suite of fitness trackers. What works: At AnswerLab, we are obsessed […]

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We Tried It! Plated Delivers Dinner & A Comprehensive
User Experience

We Tried It Plated User Experience

A series in which our UX-obsessed team shares their thoughts about the digital experiences that spark our curiosity. Check out the blog series to learn what types of apps and digital services have captured our attention.   What it is: Plated is a subscription-based, food-delivery service that provides recipes and precise ingredients to make dinner without […]

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