In May 2018, we conducted a survey to understand the changes to the state of smart speaker usage. Here's what we found.
When asked about what problems or concerns they have when using their smart speaker, many users cited the same issues as the initial study. However, there was a distinct rise in
privacy and security concerns from 13% to 19%.
Respondents also cited the speaker’s
limited responses and inability to answer their questions
as a more significant issue,
rising from 15% to 20%.
Who’s to blame for voice assistants’ malfunctions? When we initially ran the survey, more people were willing to blame human error for their lack of satisfaction in the speakers. However, as the technology has become more mainstream and users’ expectations have risen, blaming human error has dropped by 9%. Instead, higher numbers of users are blaming the app developers, the manufacturers, and current limitations of the technology.