Ashley Craig is a research and product strategy leader who bridges human insight with technological possibility to help organizations make confident decisions in complex, fast-moving environments. She specializes in translating deep understanding of people into clear direction for product and design leaders — ensuring innovation is grounded in real user needs and business outcomes.
About
Ashley Craig is a research and product strategy leader who bridges human insight with technological possibility to help organizations make confident decisions in complex, fast-moving environments. She specializes in translating deep understanding of people into clear direction for product and design leaders — ensuring innovation is grounded in real user needs and business outcomes.
Ashley brings deep expertise across research and product strategy, with experience spanning big tech, startups, and agency leadership. At AnswerLab, she leads the evolution of product research and experience strategy, helping clients navigate emerging technologies, AI-enabled experiences, and high-stakes product decisions. Her work focuses on connecting insight to action — shaping strategies that teams can actually build, test, and scale.
Earlier in her career, Ashley led research initiatives at Lenovo, informing product strategy across AR/VR and enterprise collaboration hardware and software. She also worked in early-stage and nonprofit environments, applying behavioral science to the design of digital tools that support learning and behavior change.
Education
PhD Lifespan Developmental Psychology, North Carolina State University