Brand medication websites can be a valuable resource for both patients and healthcare professionals (HCPs) seeking information about medications that treat or manage certain conditions. However, these sites often fall short of their potential because the needs of patients and HCPs aren’t taken into consideration, resulting in websites that frustrate users.
In this guide, we’ll share best practices for designing medication websites for both patients and healthcare professionals (HCPs) based on years of research conducted by the AnswerLab team.
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