Today, I am thrilled to announce the launch of our new logo.
In 2004, I founded AnswerLab in order to make the digital world a better place for everyone. At that time, digital experiences were primarily websites. But soon the world changed to include mobile devices, tablets, smartwatches, IOT, voice, and AI. Over the past 15 years, AnswerLab has innovated our research offerings and expanded our expertise, always staying one step ahead of the industry, always ready to help our clients create exceptional experiences no matter what the platform.
But our logo began to feel too understated for our goals and those of the digital leaders we support.
So, as Marie Kondo advises, we’re thanking our logo of 15 years for its generous service.
And as Jay-Z says, we’re on to the next one.
Starting today, you’ll see our bold, new logo anywhere we’re out in public, like our website, LinkedIn, Facebook, Instagram, and Twitter. And soon you’ll see it in all AnswerLab communications and materials we provide to you, our clients, and the community. We hope our new logo inspires you to be bolder too.