Sonia Jacob

Founder & CEO

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about our founder

Passionate about: Exploring inclusivity in research – which populations are being left out of technology and what the results of exclusion look like - to help clients build user trust in products and services

Experience: Conducted user research for different stages of product development across the technology, financial, and healthcare industries. Has experience working with low income populations, people with varying degrees of ability, teenagers, and older populations.

Studied: Law at University of California, Hastings College of the Law and Government at University of Texas at Austin

For fun: Cooks (and eats), enjoys comedy, volunteering at the animal shelter, outdoor adventures, reading sci-fi, and playing board games

why you need us

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