AnswerLab

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Our Work

As these case studies show, our clients' success is our success

Strategic Research
Strategic Research

Customer Expectation Interviews

A global financial services company asked us to help them improve their service by better understanding how online retailers choose their payment partners. Read case study.

Remote Usability Surveys

A globally-known product compliance firm turned to us in order to reduce customer service call volume by improving their online customer experience. Read case study.

Customer Needs Survey and Analysis

A leader in security and network information management asked us to help ensure a new product's success by discovering how corporate IT departments make purchasing decisions. Read case study.

Development Verification
Development Verification

In-Depth Usability Testing

One of the world’s leading auto manufacturers and their media agency engaged us to investigate consumer purchase behaviors when looking for a certified used vehicle. Read case study.

On-Site Observation and Interviews

We partnered with a nationwide outdoor apparel retailer and its design agency to fine-tune the user experience of their in-store kiosks before a national rollout. Read case study.

Usability Testing for Mobile Experiences

We helped optimize a complex mobile service offering for a major media company by analyzing the needs and behaviors of their users. Read case study.

Experience Monitoring
Experience Monitoring

Large-Sample User Expectation Surveys

We collaborated with one of the leading providers of financial information to benchmark, and ultimately improve, the user experience of their web site. Read case study.

Intercept Study for Auto Manufacturer

One of the world's leading auto manufacturers and their interactive agency were charged with making recommendations for how to improve a brand site in the coming year. Read case study.

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