Wikipedia asked us:
How do we develop a cross-platform mobile strategy?
Specifically, they wanted us to:
- Observe the role mobile plays in users’ lives
- Determine the notable behaviors, preferences, barriers and technologies that affect usage of Wikipedia through mobile devices and apps
- Uncover how mobile Wikipedia usage compares to other platforms
- Identify the opportunities and threshold for editors’ contributions on the mobile platform
AnswerLab conducted a multi-week field study to observe Wikipedia users across various platforms in their natural environment. Across three metropolitan areas, we conducted introductory phone interviews, collected multiple weeks of self-reported feedback on Wikipedia usage, and conducted two-hour in-home interviews.
AnswerLab’s research drove decision-making for the Wikipedia mobile strategy by providing platform-specific opportunities. We advised the Wikimedia team on how to improve readability, search, engagement, navigation and the contribution experience on the mobile web for non-smartphones, smartphones and the tablet, as well as for mobile and tablet apps. Read the full Wikimedia report.