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User experience insights for every stage of the development cycle.

AnswerLab delivers insights and advice that help the world’s leading brands build exceptional digital experiences. Our user-based research helps you envision new digital products, optimize existing ones, and measure their impact. AnswerLab’s industry-leading user experience experts provide objective advice at every step of your product development process.

AnswerLab offers a suite of insight solutions for every phase of the product development cycle. We employ the appropriate solution or customize a new solution to help you deliver the best user experience on your digital properties and products.



PLAN: Planning Digital Strategy

  • UXplore™ – Discover opportunities for new digital experiences by observing people in their natural environment
  • DiscoveryLab™ – Discover or refine concepts for digital experiences in user ideation groups

OPTIMIZE: Optimizing Digital Properties

  • NavTest™ – Develop the optimal digital product navigation and organization through quantitative testing of how users group information and find it
  • UXamine™ – Optimize wireframes, prototypes or live products through first hand observation of users’ interactions

MEASURE: Measuring Digital Performance

  • UXcel™ – Gain an edge over competitors by understanding how your digital experience stacks up
  • UXimpact™ – Prioritize changes to improve user experience and measure resulting business impact by intercepting users as they complete tasks on your properties