Our experts share their insights on the latest user experience trends and findings. Join us for our upcoming webinars, conferences and events, and access presentations and recordings from past events.
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20 To-Do’s to Optimize Digital Shopping
Get ready for the holiday shopping season with 20 actionable recommendations on what you can do today to improve the shopping experience on your desktop and mobile retail sites. Live webcast on Thursday, October 15th. Learn More >
Prioritize Your UX Investment for Business Outcomes with UXimpact™
Your organization probably has dashboards full of marketing metrics, web analytics and voice of the customer data. When these data sources suggest user experience issues on your digital properties, how do you determine what to fix, when to fix it, and how to fix it? Then, how do you measure and demonstrate the impact of your changes?
This presentation shares how AnswerLab’s new research solution, UXimpact™, delivers evidence-based, prioritized recommendations to improve user experience and measure the resulting business impact.
Got Game? Creative UX Research Approaches for Winning Insights
If product innovation is your goal, conducting exploratory research early in the product development process can ensure you build something your users crave. Exploratory research methods, like innovation games, are designed to break through user constraints and uncover real, latent user needs.
In this presentation, AnswerLab shares real-world case study examples and techniques for incorporating exploratory UX research methods to tease out user insights you might otherwise miss.
How to Respond to Responsive Design
In a world of ever-increasing choice of digital access points, providing a consistent user experience can be daunting. Mobile devices are not only over-taking desktops, they are multiplying at an amazing rate and in seemingly endless variations of size and shape. Is your web presence ready?
In this presentation, AnswerLab explains responsive design, its impact on user experience, and what it may mean for you and your users.
Outside the Lab and Inside Their Minds
How will you ensure your next digital product is groundbreaking? It’s not enough to build your product right, you need to build the right product. Research that gets into your users’ heads and supports rich customer experience is most valuable and strategic when not confined to evaluating product “usage.”
In this presentation, AnswerLab shares examples of research approaches that surprise and delight by delivering experience insights beyond the scope of “could they use it?”
Hiring and Keeping Amazing UX Researchers
Do you need to find exceptional user experience research talent? Need help knowing where to find your next amazing UX researcher, or separating the excellent from the average candidates? AnswerLab’s success depends on hiring the best talent, so we’ve learned what it takes it hire outstanding researchers.
Pass the iPad, Please – 5 Lessons for Creating Great Tablet Experiences
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
Best Practices for Mobile & Tablet User Testing
Best practices for Mobile & Tablet User Testing including: methodology, lat set up, stimuli, recruiting, reporting & analysis.
How Research Plays: UX of Mobile Gaming
Measuring the UX of mobile gaming is a challenge calling for research beyond traditional usability approaches. This presentation highlights a compelling case study of how a leading game developer incorporated a holistic UX approach within their agile mobile-game development and how a creative user-research approach established a benchmarking framework to assess future products.
Into the Wild: Uncovering Holistic Mobile Insights
Understanding and connecting with mobile consumers is a huge challenge. AnswerLab’s John Cheng and Wells Fargo’s Shelby Morita-Fowler will highlight a compelling case study on how they met Wells Fargo’s need to understand the consumer experience across their mobile platforms, including mobile apps, the mobile site, and SMS banking.
Eye Tracking: Best Practices and Mistakes to Avoid
Eye tracking research best practices.
Working in Harmony with Product Stakeholders, Interactive Agencies and Research
How do you ensure that your UX research provides insights that answer both interactive agency and stakeholder demands. We’ll share an in-depth case study demonstrating how to set up a UX research project to work harmoniously with both interactive agencies and end clients.