AnswerLab reports offer strategic insights into how real users think and behave. With a focus on the most pressing business problems in the world of digital content and interaction, AnswerLab reports provide solutions rooted in primary user experience research.
Transform Your UX Practice
If you’re like most UX leaders AnswerLab advises, you want to improve the utilization of UX in your organization and elevate your UX practice to drive business growth. And like them, you may face challenges doing that, such as identifying and retaining the right talent, fostering a culture of customer focus, or ensuring alignment across business units.
AnswerLab’s Ecosystem Model of UX Performance provides practical advice to:
- Assess your UX practice
- Align UX goals with business objectives
- Determine the optimal organizational structure
- Demonstrate and communicate the value of UX
Smartwatch Apps That Work
What’s the value of a smartwatch? What do consumers expect from these multitasking wearable devices? And how can brands take advantage of this tiny addition to the device ecosystem? AnswerLab & Kerry Bodine & Co. partnered to uncover the answers to these questions.
This Smartwatch Apps That Work: 5 Value Drivers To Make Your App Indispensable report provides practical advice to:
- Find out what drives smartwatch purchase and disappointment
- Learn about the 5 value drivers to create killer smartwatch apps
- Get insights about specific use cases and best practices for design
Principles of Mobile Site Design
Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.
The Quest for the Best Tablet App UX
The AnswerLab research team explores the tablet apps users can’t live without and identifies the features, elements, and user experience that make these game-changing tablet apps. In this eBook, we share the following findings:
- Find out why and when tablet apps matter
- Learn what exceptional tablet app UX looks like, including 3 game-changing apps and what makes them so great
- Get 11 UX best practices for creating outstanding tablet apps
Elevate Customer Experience
Learn how leading companies are leveraging user experience as a cornerstone to creating the exceptional customer experiences that set them apart from the pack. In this report, we share the following findings:
- Four ways to capture executive-level support for customer experience initiatives
- Three steps you can take to create alignment across business units
- Three recommendations for elevating customer experience in your organization
Field-Based Eye Tracking on Online Dating Sites
Eye-tracking technology shows where users are looking on a web page to help determine optimal layout of content. Now eye-tracking research can take place in the field with portable eye-tracking technology from Tobii.
Drive App Success, Shape Marketing Around Your Users
This report will help mobile app developers and marketers better address their target consumers’ needs at every stage in the app purchase decision-making funnel, to the end of driving interest, downloads, and revenue.
Crafting A Winning Digital Strategy Across Mobile Platforms
This report will help digital content owners and digital marketers successfully tailor their content to every mobile platform by exposing users’ expectations for content across platforms.
2011 Digital Marketing Outlook
The 2011 Digital Marketing Outlook (DMO) study includes survey findings from over 650 marketers, agencies and technologists across the digital landscape that reveal their:
- strategic priorities
- budget plans
- hiring strategies