AnswerLab crafts every research project to meet each client's unique business objectives, both strategic and tactical . . . because every client is as unique as their customers. We utilize a variety of methods to answer your key product and customer questions.

Sometimes knowing where to start can be the biggest challenge of all. We're experts in partnering with you to build the most cost-effective research programs that will yield the most relevant and actionable results, regardless of whether your online customer experience efforts are just getting started, in development, or have just launched. Methods include:

Assessing user expectations, preferences, desires, and needs without an existing website or prototype is often best done by a large-sample survey. We ensure that our surveys, questionnaires, and screening procedures capture accurate data from respondents and are based on the business goals established early in our process. Methods include:

Actually watching customers can be one of the most revealing insights into the strengths and weaknesses of an online experience. Letting real users interact with an existing website or prototype can grant direct access to individuals' feelings, emotions, successes, and frustrations. Patterns in usage can often be validated in very small sample sizes, as few as six to ten individuals, making it a very efficient way of collecting first-hand experiential results. Methods include: