Have you ever watched someone complete a form online? On their phone? It’s that type of frustration (or delight) that I observe on a regular basis in my job at AnswerLab. I have worked with a number of financial services clients, and it’s clear that the industry is getting the message on the importance of user experience to their business.
I recently had the opportunity to hear Jared Spool address a packed BayCHI audience to discuss what makes a great experience designer. Titled “It’s a Great Time to be a UX Designer,” the talk reminded us about the growing demand for quality UX designers, or as Spool refers to them, “unicorns.” These unicorns are people […]
Last week I talked about how User Experience Design is the New Marketing. Companies that are positioning themselves for success see the increasingly digital, socially-networked world of the future and are structuring their companies to address these new changes and challenges. If you’re a CEO you now need to think about how to identify top […]
As the Research Director leading our 2012 initiative to substantially grow our research team in the coming year, many people ask me the secret to finding the great talent that we’re known for. There are a few challenges – the industry is booming and competition for the best candidates can be fierce. Also, unlike some […]
“How did you get into the field of user experience?” is a question we get all the time. While the AnswerLab team members all share a passion for improving the digital world, we each have a different tale of what led us here. We’re sharing our stories in a new series of user experience expertise […]