…there’s just one trend everyone should pay attention to this year and it’s what all of my clients do. I hope it becomes more than a trend but an integral part of our approach to products: Have empathy for your customers.
What led your last ten users to your site? How does your product help each user achieve her goals? What solutions are offered by another company that are easier to use (or cheaper) than your product? Journey maps can help you understand where your product fits in the context of a users busy life, and […]
Successful product innovation doesn’t just happen. It originates with creativity, but it also requires careful, systematic execution. Innovation expert and Priceline.com founding team member Jeff Hoffman shared this counsel in a webcast for AnswerLab clients. I had the pleasure of interviewing Jeff for the webcast, where we discussed a variety of topics focused on the […]
Technology changes so quickly that it can be challenging to keep up. Those of us working in agile, tech-driven environments often feel the pressure of staying ahead of trends and developing products that meet not just current, but more importantly, future needs. But how do we do that? To get at the heart of that […]
As a health initiative – part of AnswerLab’s four part Holistic Talent Program – we issued a Fitbit challenge for the month of May. With a little motivation and the help of a well designed digital tool, AnswerLabbers increase their steps per day by 46% over the course of a month.
At AnswerLab, the management team works hard to create and promote a culture of innovation. That love of innovation starts with employees, who share a passion for all things digital. Our passion for technology is encouraged by way of a handsome technology benefit. As a result of this tech benefit, I’ve been able to purchase an original iPad when it first came out, lots of fun and interesting software, and most recently, a new thermostat.