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Our latest observations in user experience research.

Tag Archive: focus groups

New Season of Mad Men Coming! New Season for Focus Groups?

Melissa McCarthy on Saturday Night Live, playing a focus group participant

A new season of Mad Men begins on April 7, and with it may come continued exposure to the critical role of focus groups in market research. Focus groups have become objects of scorn by some, bogged down with a bad rap for pitfalls like “group think,” dominant or under-engaged respondents, and participants a bit […]

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