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Our latest observations in user experience research.

Tag Archive: digital

User Experience Design is the New Marketing

In the history of business, there have been a handful of examples of business functions that get their start as an idea adopted by a few early adopters and gradually make their way into the core fabric of the corporate world. In 1950 the idea of “Marketing” barely existed. Companies were essentially led by three […]

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Marketers Place Emphasis On Digital Experiences – UX Research Ensures They Deliver

In late summer/early fall 2010, AnswerLab partnered with the Society of Digital Agencies (SoDA) to collect data about marketers’ priorities for 2011 and beyond for SoDA’s annual Digital Marketing Outlook. The study includes survey findings from over 650 marketers, agencies and technologists across the digital landscape that reveal their strategic priorities, budget plans, and hiring […]

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