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Our latest observations in user experience research.

Tag Archive: digital experience

From Physical Product to Digital Experience:
Rethinking Customer Interactions

Woman in grocery store with shopping basket

We’ve reached a ‘digital tipping point’ – by the end of 2014, digital interactions are predicted to influence 50 cents of every dollar spent in retail stores. Most companies acknowledge that a significant portion of their future growth will be driven by digital efforts, yet less than half believe their company has a clear digital […]

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This is Your Brain on Games

Given my background in digital user experience research and psychology, it’s perhaps no surprise that I was immediately intrigued when I first heard of Lumosity. Many of us go to great lengths to make sure our body is and stays fit. But what do we do to make sure our brain stays fit? Science suggests: play games!

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