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Our latest observations in user experience research.

Tag Archive: Diary Study

Getting to Why With UX: Why Aren’t We Retaining Customers?

Retaining customers - fish jumping form one bowl to another

A few weeks ago, I started a mini-series of blog posts devoted to how user experience (UX) research sheds light on lapses in digital performance. The first one covered how research revealed the reasons for falling conversion rates and the recommendations to fix it. Then I followed up with a case study about explanations for […]

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Get Creative: 7 User Research Methods to Grow Your Toolkit

Participant interview for User Testing

While usability testing is critical to ensuring overall success of an experience, it’s not the only user testing method going. We want to share a quick cheat sheet to some of the most effective UX research methods we practice here at AnswerLab that you may not have tried. Learn what they are, when to use them, and why you should.

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