A few weeks ago, I started a mini-series of blog posts devoted to how user experience (UX) research sheds light on lapses in digital performance. The first one covered how research revealed the reasons for falling conversion rates and the recommendations to fix it. Then I followed up with a case study about explanations for […]
While usability testing is critical to ensuring overall success of an experience, it’s not the only user testing method going. We want to share a quick cheat sheet to some of the most effective UX research methods we practice here at AnswerLab that you may not have tried. Learn what they are, when to use them, and why you should.
Need to kick start discovery of a new product or service, but not sure what to build? A diary study provides you a window into your customers’ and potential customers’ lives without leaving your office.