Our latest observations in user experience research.

Tag Archive: customer experience

UX Trend Watch:
Financial Services and Financial Advisor Interactions

Client and financial advisor review information on a tablet

One of the most interesting aspects of working in user experience is the opportunity to observe the way technology disrupts and re-shapes behaviors and relationships in business. This is particularly true in the financial services sector, where the advisor/client relationship continues to evolve as financial tools and information become more widely accessible to consumers. Prior […]

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Zipcar Puts the Customer in the Driver’s Seat and Delivers a Holistic User Experience


At AnswerLab, we advise many companies that grapple with a substantial strategic challenge: How to ensure they provide a seamless, unified customer experience across channels, including online, mobile, brick-n-mortar, and phone. Zipcar is clearly rising to the challenge, providing a holistic user experience across touchpoints. After joining AnswerLab in July, I signed up for a […]

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