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Our latest observations in user experience research.

Tag Archive: culture

6 Cultural Considerations When Conducting
International UX Research

It’s easier than ever to share your digital products and services with people around the globe. But wherever you go in the world, people are different. Do you know how your customers in other countries are reacting to your digital products? These days, building a great digital experience for all of your users often means […]

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Grooming a Herd of UX Unicorns

unicorn drawing on notebook paper

I recently had the opportunity to hear Jared Spool address a packed BayCHI audience to discuss what makes a great experience designer. Titled “It’s a Great Time to be a UX Designer,” the talk reminded us about the growing demand for quality UX designers, or as Spool refers to them, “unicorns.” These unicorns are people […]

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Everyone Can Learn from Lean In

By now, you’ve heard all the buzz about Sheryl Sandberg’s new book Lean In and the ways for women to think about their career. After reading this book and attending the Accenture International Women’s Day, I realized this concept isn’t just for women. Men can get a lot out of this book, too. Regardless of […]

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Three Ways We Nurture AnswerLab Culture

AnswerLab Team Trivia Night

As we move forward on our mission to be the most trusted source for user experience research in the world, we are fully aware that our success depends almost exclusively on our ability to attract and retain a talented team. In looking back over the past few years, I’ve identified three initiatives that I think […]

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In The Season of Giving, An Update On AnswerLab Gives Back

AnswerLab Getting it done Solarthon

At AnswerLab, our mission is to improve the digital world. Central to that mission is delivering outstanding user experience research to our clients, but another way we work towards it is to actively seek out digital (and non-digital!) opportunities to have a positive impact on our community. Our Giving Back approach is multi-pronged, including team […]

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Building a Great UX Research Team: It Happens One New Hire at a Time

As the Research Director leading our 2012 initiative to substantially grow our research team in the coming year, many people ask me the secret to finding the great talent that we’re known for. There are a few challenges – the industry is booming and competition for the best candidates can be fierce. Also, unlike some […]

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Greetings from the East Coast!

AnswerLab Sign

AnswerLab’s New York office is up and running in Manhattan’s Flatiron neighborhood. Only blocks away from Madison Square Park and the historical Flatiron Building, the new office space has come a long way in the past few months. Now we can work more closely (literally!) with our East Coast clients, as well as build relationships […]

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International Approval! You’re Kidding, … Right?


Recently, AnswerLab conducted a research program to determine the correct direction for a global media’s site design. Across the US and Asia, the same concept was selected by both sets of users. The users’ underlying reasoning and thought process was unexpectedly enlightening. Digging deep into a user’s preferences is a major part of user testing, […]

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