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Our latest observations in user experience research.

Smartwatch Webcast Q&A:
5 Value Drivers to Make Your App Indispensable


How do smartwatch owners use their smartwatches? What are prospective buyers’ expectations? And how much value do these relatively new devices actually deliver? Last week I partnered with AnswerLab CEO Amy Buckner Chowdhry to present a webinar highlighting findings of our recent research into how well smartwatches live up to the hype. Below, I share […]

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Smartwatch Value Driver #3:
Enable Bite-Size Interactions

SW 3b

When we investigated the current state of the smartwatch experience together with AnswerLab, we saw a massive disconnect between what study participants wanted from their wearable gadgets and the reality of how they used them. Regardless of watch platform or length of ownership, watch wearers in our study used them primarily as notification engines. But […]

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Smartwatch Value Driver #2:
Curate Ruthlessly

SW 2 orange

Newsflash: Smartwatches are tiny. They’re working with about 1/5th the screen real estate of a smartphone, and tablets are downright gargantuan by comparison. Seem obvious? When we partnered with AnswerLab to study the current state of the smartwatch experience, we realized it wasn’t. It wasn’t obvious to brands whose apps failed to account for the […]

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Smartwatch Value Driver #1:
Get Intimate with Your Users

SW 1

Despite their tiny size, smartwatches have big shoes to fill. They evoke Dick Tracy’s video watch, Ethan Hunt’s myriad wearable tech, and Q’s parade of futuristic gadgets that 007 inevitably destroys. These fictional contraptions recognize their owners and their owners’ needs, powering up exactly when required with critical information or the means to escape a […]

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Get Build & Price Right:
13 Best Practices for Automotive Sites

Young man with sunglasses driving a convertible car in a street

For over a decade, AnswerLab has been working with automotive clients to optimize how prospective car buyers can configure cars online. While the technology landscape has changed dramatically over the last 10 years — affording even greater immersive experiences for both shopping for a car and being in a car — the importance of Build […]

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FREE Report: Smartwatch Apps That Work

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What’s the value of a smartwatch? What do consumers expect from these multitasking wearable devices? And how can brands take advantage of this tiny addition to the device ecosystem? To uncover the answers to these questions, Kerry Bodine & Co. partnered with our friends AnswerLab. We’re thrilled to share the findings of our research in […]

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Transform Your UX Practice with AnswerLab’s Ecosystem Model of UX Performance

New plants ready for planting in the ground

…Instead, AnswerLab offers a model that won’t take years to fully implement in order to have an influence on growing revenue, reducing costs, or increasing customer loyalty. This framework allows for more permutations of success and invites various players in the UX practice to influence change and collaborate for success.

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What’s In Your Pocket? 15 Best Practices for Designing Credit Card Sites

credit card 291 x 218

Have you ever watched someone complete a form online? On their phone? It’s that type of frustration (or delight) that I observe on a regular basis in my job at AnswerLab. I have worked with a number of financial services clients, and it’s clear that the industry is getting the message on the importance of user experience to their business.

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